WHAT PEOPLE ARE SAYING ABOUT MAX…..

"Max motivates by understanding what moves people, from the financial to the spiritual and everything in between. Through that crucial understanding, he motivates his team to reach their goals. Max helped shape my career. You’d be lucky to have him guide yours.”
Tony & Alicia Gwynn (MLB Hall of Fame/Philanthropist Entrepreneur)

"Max has the intuitive send of what works and is innovative in an ever-changing business and social climate. We are excited that he joined our team and what his leadership means for the future of Dale Earnhardt, Inc.”
Teresa Earnhardt, Owner Dale Earnhardt Inc.

“The most powerful thing about Max is that he uses people in the right position. He doesn’t run a dictatorship; he really relies on people and he has really pulled all the people of Dale Earnhardt, Inc. together. He is a really smart guy, he has a way with people, and manages people very well. Max is great at building relationships, he has done it with our employees, drivers and commercial partners.”
Richie Gilmore, Chief Operating Officer Earnhardt Childress Racing Technologies

"The Foundation nominates prominent figures from the entertainment industry, corporate and community leaders to receive the Joseph Papp Racial Harmony Award. He is a genuine pacesetter and his life speaks for itself. It was a privilege to honor him this year."
Russell Simmons, Chairman, Foundation For Ethnic Understanding (FFEU)

"Max Siegel is a leader in the business and entertainment communities. The Joseph Papp Racial Harmony Award is presented to prominent business leaders and corporations who are committed to the strengthening of race relations through their business and personal endeavors. Max Siegel embodies both and it is a privilege to have him as a part of the Foundation for Ethnic Understanding.”
Rabbi Marc Schneier, President, Foundation for Ethnic (FFEU) Understanding

“Max Siegel does away with the conflict between doing well and doing good. He has the know-how to succeed and the understanding to bring all kinds of people together to succeed with him.”
Tavis Smiley Author, Television and Radio Host

“In NASCAR (as African Americans) we are the odd guys out a lot of times. Max shows a lot of backbone, poise and character with the way he handles himself. He has done tremendous things for Dale Earnhardt, Inc.”
Brad Daugherty (ESPN Analyst/Former NBA Star)

“Max Siegel inspired us at ESPN to embrace diversity in our vision and mission. Life to the Max is thoughtful, caring and wide open for the eager and insightful.”
John A. Walsh, Executive Editor and Executive Vice President ESPN

“I have known Max Siegel for over 20 years and can profoundly state that he has been blessed by God with a unique blend of talent, vision, integrity, toughness, loyalty and moxie. His business and legal background combined with his dynamic work ethic has clearly placed him in a special class of corporate executives. For Max, the past has been interesting, the present is fascinating and the future will be magnificent.”
Kevin Warren Vice President of Operations & Legal Counsel, Minnesota Vikings

“There are people in life who can talk Racing, people in life who can talk Sports and people in life who can talk Entertainment - Max Siegel is the rare individual who can talk about them all and have a strong message to send. More impressive than his contacts and career path is the sincerity with which he has approached his place in the world. It is easy to see why folks like Reggie White and Tony Gwynn leaned on him to help counsel their careers - he is a man of integrity and principle above all else. It has been an honor to work with him to date; Dale Earnhardt Inc. is lucky to have him at the helm."
Michael Hand Sr. -Manager, Consumer Promotions & Sports Marketing

Max's life story is both inspirational and instructional. His success speaks to the limitless possibilities available if you are open to new opportunities and continue to learn and grow. All of us in attendance left his presentation with a renewed sense of pride and a rejuvenated spirit."
Andre Goodlett, Sr. Director, Diversity & Inclusion, The Hershey Company

"Max Siegel was one of the best corporate speakers we have had in my time with Hershey's. His story was both relevant and uplifting to employees across our organization. We would love to have him again in the future."
Gordon Washington, Senior Associate Brand Manager -Sugar Confections

“Max Siegel’s life really “is” the American dream. He overcame adversity in his early private life to become one of the most talented people in business today! Siegel has been a trailblazer from the time he hit the corporate pavement. From scholar to corporate lawyer to record company executive to, currently, the keeper of one of the most hallowed names in sports Siegel continues to prove he is a winner! It would be too easy to wrap Max’s accomplishments in racial terms. Yes, he has broken down barriers over his career. But, it is not only Max’s race that makes his story unique. It is also the fact that he embodies the drive, determination and gumption that creates a champ. Max Siegel in his career and life is a champion! “
Ed Gordon, Host Our World/ Black Enterprises

"Having Max speak at Eli Lilly was like a breath of fresh air. He was engaging, informative, real and down to earth. He did a wonderful job! Max really knows how to pack the house! WOW! Everyone is still talking about him and buzzing his name around. I already have Senior Management calling me to bring Max in again for Diversity Month this year!”
Anita Torres –President, African American Affinity Group, Eli Lilly

“September 12, 2007 Max Siegel, of DEI, delivered a luncheon speech for the Montgomery Area Chamber of Commerce Minority Business Development’s Minorities & Women in Business Luncheon. Max’s delivery was motivating and informative as he capsulated his growing up in Indianapolis, his educational pursuits, and how faith and preparation landed him the position of Vice President Zamba Label Group and Zamba Gospel and later President of Global Operations for Dale Earnhardt, Incorporated.

Max’s relaxed style of delivery resembled a one on one conversation with an old friend about life’s trials and tribulations, overcoming, and maintaining equilibrium. His delivery was relevant and held the attention of the audience. Hardly a week passes that someone doesn’t recall his thought provoking presentation.”
Douglas Jones, Vice President, Montgomery Area Chamber of Commerce/Executive Director, The Small Business Resource Center

“Max Siegel has an extraordinary knowledge and experience that affects the lives and livelihoods of many. A chance to equip tomorrow’s leaders is sacred ground - a proud privilege. I am proud to share that ground with Max Siegel.”
Bishop TD Jakes, CEO, TD Jakes Enterprises