Legendary Sports & Entertainment Rep., Diversity Leader, Expert on Motivation

SPEAKING TOPICS
Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation
Why Should They Work With Me? Move Almost Anyone to Be Part of Your Success
The New Secret to Growth: Diversity
You Don’t Need A Master Plan: Building the Cycle of Success in Business and in Life
An Old-School Guide to the New Social Networking
Bounce Back from Mistakes: Remember Who You Are and Where You Come From
About My Father’s Business: Merging Business and Faith

Max L. Siegel is the CEO of The 909 Group LLC, a sports, entertainment, and lifestyle marketing firm, leads Baker & Daniels' sports and entertainment industry team, and is the author of the forthcoming Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation (written with G.F. Lichtenberg; Amistad). The 909 Group's clients include NASCAR, Dale Earnhardt Inc., BET Networks, and the Minnesota Vikings. At Baker & Daniels he serves a diverse group of clients, including corporations and production companies; coaches, athletes, and entertainers; labels; and foundations. He has represented sports athletes like Tony Gwynn and Reggie White and currently represents a variety of entertainers and athletes, who call on him for his sound advice, understanding of their industry, and savvy business expertise. During his tenure at Sony BMG, Siegel helped the company score more #1 hits and gold and platinum records than ever before, serving on the executive team that produced top pop artists such as Britney Spears, Justin Timberlake, Usher, and working with gospel stars Kirk Franklin and Donnie McClurkin.