Max Siegel: know what makes them tick

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Max Siegel: United States; MAX SIEGEL is the former President of Global Operations at Dale Earnhardt Inc., one of the top motor sports franchise in NASCAR. As one of the most influential executives in the entertainment and sports industries, Siegel made history as the highest-ranking African American executive in NASCAR. Siegel oversaw the entire organization including competition, marketing, sales, sponsorship and distribution for all DEI’s properties including motor sports teams, licensing, promotion, business development and the Dale Earnhardt Foundation. An accomplished entertainment executive, attorney, author, conference organizer and television and film producer, he is one of the most sought after persons in the entertainment industry. He is a cum laude graduate from Notre Dame Law School. With more than 15 years of brokering deals and project management, Siegel is known for his sharp and savvy business expertise.